Category Archives: Orlando

Color Run Orlando

First I must start off with an apology to the half dozen followers that still stop by this blog from time to time, I haven’t been here in months and I am sorry….
Cool? K, lets move along………

So with that, I will start 2013 anew with a shoot I filmed this morning, the Color Run of Orlando. This is another 5K type event but since it was competing head to head with the Disney marathon, I chose to cover this instead. The concept is pretty cool, show up wearing bright white and run 3 miles while volunteers pelt you with various colors of a corn starch like powder…..to say this was a visible shoot is an understatement!
My mother in law gave me the heads up about the event, and since it is only 3 miles from my house, I figured I’d give it a shot……..so GLAD I did.
I wish I was running in this one lemme tell ya……..nothing but smiles all the way around.
I sent a quick email to the event organizers and was invited to shoot away….so once I arrived there I made my way to the volunteer tent, secured an orange t-shirt and got to filming.
A word of warning to any future photogs wanting to cover this event…bring your oldest camera and lens….the powder (dust) gets everywhere and does not come out easily. I grabbed my oldest Canon 5D MKII and MKIIN, with old plastic style kit lenses…..I did miss my pro glass and wide angle lenses..but the risk was not worth the loss if I ruined one….

The event featured about 10,000 runners/walkers and the weather could not have been much better! I look forward to shooting this next time it comes to Florida, if I’m not running in it myself.

More images here, and thanks for stopping by.

/http://alexmenendez.photoshelter.com/gallery/Color-Run-Orlando/G0000VY4w9XDpEJg/

NFL Draft on ESPN


The NFL draft airs tonite on ESPN and nobody has a clue who the first pick will be and if he will even have the opportunity to play this season. The courts will decide what happens with the lockout….

Anyways, not to carry on, but I had an assignment a few weeks back from ESPN. Bill Parcells was in Orlando at Full Center University and was taping a show called “Bill Parcells Draft Confidential”, where the old ballcoach rated the current draftees and his guesses on their draft order. I was hired to shoot behind the scenes for distribution and marketing. Everyone was fun to hang with and I have to say, shooting for ESPN is always a good time!

NUMA Sunglasses

This commercial was shot on Lake Okeechobee by Darren Sheppard on a Panasonic 900 DVC-PRO camera. It features Pro Bass Champion Scott Martin wearing NUMA polarized sunglasses.
The product shots were filmed by me in my studio, here in Orlando.
I edited this in Final Cut Pro with backup help from Tim Baker, as the deadline was the day we received the tapes.

This commercial is currently airing on the VERSUS television network.

NUMA sunglasses

New commercial to air on Versus Network for NUMA sunglasses.

Fishing shots filmed on Lake Okeechobee, Florida by Darren Sheppard, product shots by me in my little studio. Edited in DVC Pro-1080P on Final Cut Pro. More spots to follow…

Eyes of Faith Optical



It suddenly came to me as I was at the eye doctor this week that I had photographed a new line of eyewear called “Eyes of Faith” last year during the Disney Night of Joy weekend. Tim Baker and I were hired to shoot the bands that were performing on the Eyes of Faith sponsored stage that weekend. We shot 8 bands in all and the concerts were amazing!

A few days later we filmed about 40 pair of eyeglasses with pretty cool frames at my small studio in Orlando. I have to tell you, it was harder than you would think…
Eyes of Faith is a Christian company that also has a foundation that pledges to donate a minimum of 10 percent of their gross to children’s charities worldwide. Pretty cool eh?

Fantasy Surf



The next time you visit Orlando and want to go surfing but are afraid of sharks or whatever lurks below the surface of the water, relax and know that there is a new attraction that you can ride, and its indoors. Fantasy Surf opened its doors, literally, this past weekend and the attraction allows you to ride a board on a man-made wave, all inside a building. My buddy over at Keene-Ideas hired me to shoot promo stills for the billboards, print and website. I have to admit, I lost 5 pounds shooting this because the room itself was warm and humid, but I didn’t get bit by anything….

Orlando Titans done!


The Orlando Titans, a professional lacrosse team, pretty much folded after making it to the final 4 in the league this year. They were here for a total of 1 season and recently announced that they were going on hiatus for next year in hopes of returning again the following year…..good luck with that. The game itself was somewhat amusing to watch, especially when the teams didn’t like each other, but the line changes and rules took some getting use to. Lets see what happens in a year with the old Amway Arena and if anyone we be back to play there…..

UCF Media Day/Basketball


Had the unique pleasure of shooting the University of Central Florida Knight mens and womens basketball teams this afternoon for their yearly media day event. Everyone from the players to the directors and media reps were really cool and the event went off without a hitch. I used the same lighting scheme that I used for the Orlando Magic media day but had more time with each of the players which was very nice. All in all I am pretty pleased with the images and will have a week or so before I need to finish them.

The two players featured in this shot are Marcus Jordan (5) and his brother Jeff (13). Yes, they are the sons of NBA legend Michael Jordan. Marcus will play this season while Jeff has to wait until next year due to NCAA rules on player transfers. I can’t wait for this season to begin!

Philips Medical North America






I have had the pleasure of shooting for Philips Medical for the past 10 years whenever they come to Florida. Normally the jobs would be filming video interviews of doctors, patients, nurses and executives. They also specialize in making really cool medical exam devices such as MRI imaging machines and such and the rooms are really high-tech, kind of like the crime labs on the TV show C.S.I. and I shoot these rooms for publicity.

Florida Hospital Orlando has just doubled the size of their main hospital just a few miles from my house and Philips teamed up with Walt Disney World to create what they have dubbed the “Ambient Experience” for children. In short, there is a pediatric emergency room dedicated to kids and the idea is to use mood lighting and video programming to calm them down while they are in their room.
The whole concept is to have a virtual light show and video interactivity controlled by the patient with a remote control.  Philips wanted me to shoot this for publicity and internal use across the world to show employees how the final product turned out.
I arrived with my video crew  and started shooting at 5 a.m.. We were told that we had approximately 2 hours to get in and get out. The goal was to film 6 locations with models before the ER room officially came to life -they had 38 kids run through these 8 rooms the day before!
Luckily, I brought my Canon5DMKII with me with about 8 lenses for the still shots. The video camera that I had was not really wide enough to get all of the effects of the lighting  even with a wide angle adapter screwed on, so I showed the client the room using the 5D with a 20mm and a plugged in HD monitor. She loved it and from that point on the rest of the shoot was filmed with the camera. I must admit, I was thoroughly impressed when I exported the footage into my Final Cut Pro edit suite. The colors popped and everyone was thrilled with the quality. The roughs were sent up to Boston where they were edited into a 2 minute final movie and aired 2 days later in Amsterdam.
Unfortunately I can’t show you the video footage or many stills so this is all you get but I will post the final product as soon as Philips gives me the go ahead. It is really cool to see the rooms change color and how the nurse interacts with the patient.