Category Archives: Instinct Films

UCF Ranked at #24


The University of Central Florida Knights mens basketball team is ranked for the first time ever at #24. This is due to their undefeated season thus far, where they currently sit with a 11-0 record.

No doubt first year Head Coach Donnie Jones has things rolling in the right direction, with HUGE victories against both Florida and Miami.
Marcus Jordan, A.J. Rompza and Keith Clanton are the early team leaders, lets hope they stay in the rankings for the rest of the season and give UCF all the press that they deserve…like this photo of mine that was posted on ESPN!

NUMA Sunglasses

This commercial was shot on Lake Okeechobee by Darren Sheppard on a Panasonic 900 DVC-PRO camera. It features Pro Bass Champion Scott Martin wearing NUMA polarized sunglasses.
The product shots were filmed by me in my studio, here in Orlando.
I edited this in Final Cut Pro with backup help from Tim Baker, as the deadline was the day we received the tapes.

This commercial is currently airing on the VERSUS television network.

NUMA sunglasses

New commercial to air on Versus Network for NUMA sunglasses.

Fishing shots filmed on Lake Okeechobee, Florida by Darren Sheppard, product shots by me in my little studio. Edited in DVC Pro-1080P on Final Cut Pro. More spots to follow…

Seminole Nation






Jimbo Fisher took over at the helm this year when Bobby Bowden was let go as head coach of the Florida State Seminoles. The Seminoles football program has not beaten the Florida Gators in the past 7 seasons. That all changed this year when the Gators strolled into Doak Campbell Stadium and it’s over capacity crowd. With Tim Tebow out of the picture, John Brantley was forced to try his best at quarterback, but unfortunately, it was not the outcome he was hoping for. The Seminoles blew out the Gators 31-7 on ESPN and are now on their way to the ACC Championship. All in all it was a fun game with a great crowd, no rain and temps in the 40’s.

UCF Basketball

This UCF Knights started their season off right against the visiting team from West Florida, by winning 115-61. Marcus Jordan scored a career high 24 points and the defense hustled and impressed first year coach Donnie Jones.

The cool thing about these first three games is that they are played on the same night as the Orlando Magic games, so there are only about 3 photographers on the court to capture the action.
Lets see how tonights “Blackout” game goes against the visiting USF Bulls, the cross State rival of the Knights.

Hooped Up-Haiti


Still pushing the DwightHowardFund video to the masses and just this week we have had over 8,000 loads on the Vimeo site alone.

The cholera epidemic is just now hitting hard and there are over 900 deaths with 12,000 cases confirmed in and around Port-Au-Prince. These people do not deserve this and anything that we can do to help them will be felt, no matter how small.
Say a prayer, send money, or just let others know your thoughts about giving a helping hand. Please re-tweet or spread this video so that others can donate…..thanks.
link: http://vimeo.com/16521946

Effenheimer Beer


Here’s a quick website that was put together using photos I shot in Minneola, Florida.

The brewery is called Effenheimer and these guys are producing some pretty good beer onsite. If you happen to make it down to Central Florida, feel free to stop by and enjoy a “tasting”. They are very down to earth fella’s who will treat you right.

Eyes of Faith Optical



It suddenly came to me as I was at the eye doctor this week that I had photographed a new line of eyewear called “Eyes of Faith” last year during the Disney Night of Joy weekend. Tim Baker and I were hired to shoot the bands that were performing on the Eyes of Faith sponsored stage that weekend. We shot 8 bands in all and the concerts were amazing!

A few days later we filmed about 40 pair of eyeglasses with pretty cool frames at my small studio in Orlando. I have to tell you, it was harder than you would think…
Eyes of Faith is a Christian company that also has a foundation that pledges to donate a minimum of 10 percent of their gross to children’s charities worldwide. Pretty cool eh?

Fantasy Surf



The next time you visit Orlando and want to go surfing but are afraid of sharks or whatever lurks below the surface of the water, relax and know that there is a new attraction that you can ride, and its indoors. Fantasy Surf opened its doors, literally, this past weekend and the attraction allows you to ride a board on a man-made wave, all inside a building. My buddy over at Keene-Ideas hired me to shoot promo stills for the billboards, print and website. I have to admit, I lost 5 pounds shooting this because the room itself was warm and humid, but I didn’t get bit by anything….

Super Bowl XLIV






Last year I was in Miami to shoot my second NFL Super Bowl. This matchup featured the New Orleans Saints against the Indianapolis Colts, with the Colts being the odds on favorites to win another Super Bowl. Drew Brees however decided the State of Louisiana had been through enough heartache and was not going to let his people down.. The Saints 31-17 victory over the Colts was watched by over 106 million people and surpassed the 1983 finale of M.A.S.H. to become the most watched program in U.S. television history. I forgot about these images as they were only used for my magazine and have not seen the light of day until now. Shot with Canon MarkIII, 400 f2.8 with 1.4 extender, or the shift-tilt 24mm.