This commercial was shot on Lake Okeechobee by Darren Sheppard on a Panasonic 900 DVC-PRO camera. It features Pro Bass Champion Scott Martin wearing NUMA polarized sunglasses.
The product shots were filmed by me in my studio, here in Orlando.
I edited this in Final Cut Pro with backup help from Tim Baker, as the deadline was the day we received the tapes.
This commercial is currently airing on the VERSUS television network.